July 24, 2024

Software AG bolsters its footprint in MET via expansion in Egypt

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Rami Kichli, Senior Vice President & Moataz Ganzory, Country Head, Egypt, Software AG. Image Courtesy-Software AG

Software AG has recently expanded its operations in the Middle East & Turkey with a foray into Egypt, to further boost digital transformation initiatives, in line with Egypt’s ICT 2030 strategy and the larger vision. The company aims to double its growth by 2026 by connecting people, technology, and processes through seamless consolidated, cloud-native, conformed hybrid integration and data integration capabilities solutions to build modern digital backbones.

From L To R: – Eng. Atef Helmy – former Minister of Communications and Information Technology and Chairman Prime Business Consulting and Ahmed Helmy, CEO – Prime Business Consulting

Industry sources added that the launching of the brand-new office was graced by dignitaries and senior business executives that included Eng. Atef Helmy – former Minister of Communications and Information Technology and Chairman Prime Business Consulting joined by Ahmed Helmy, CEO – Prime Business Consulting and opening remarks by German Economic Counsellor Alexis Below – German Embassy Egypt amongst various other officials, customers and partners.

Industry sources also added that the Software AG currently collaborates with leading public-private entities in the country that invest significantly to drive a strong course of transformational services. These include government, telcos, utilities, oil & gas, finance & banking, and manufacturing amongst other key verticals.

The expansion to Egypt is in line with the company’s agenda of creating sustainable future-connected enterprises in support of the country’s digital goals towards building a robust digital economy. The company will play a vital role in enabling Egypt’s fourth-generation cities, modernizing government processes, and empowering and delivering efficient and personalized citizen-centric experiences by accelerating business transformation and building powerful data-driven IoT and Integration ecosystems.

The solutions unlocking these opportunities are Software AG’s industry-leading suite of products across integration & API management, IoT & analytics, and business transformation which create a fluid flow of data between people, departments, systems, and devices.

Rami Kichli, Senior Vice President, Middle East, and Turkey, Software AG stated: “With the country empowering the private sector to act as a catalyst towards its transformation goals, our in-market presence reflects a long-term strategic view for Egypt to strengthen our role in the country’s digital transformation endeavors by simplifying connected enterprises for a vibrant connected economy. Moreover, with rising inflation and the need for businesses to navigate challenging times with streamlined operations, Software AG continues to explore opportunities that create value and deliver breakthrough innovations in line with Digital Egypt and the country’s overall digital transformation goals.”

Moataz Ganzory, Country Head, Egypt, Software AG said: “Software AG has been deep-rooted in the country long before its physical presence. Our investment in Egypt towards the new office demonstrates our commitment to the country’s rapidly growing economy founded on innovation. Moreover, our outstanding pool of talent from Egypt and across the region will directly impact strategies with a strong focus on building future-ready business and operational models to drive new business value in line with the country’s ambition to boost digital economies.”

Industry sources further confirmed that Software AG’s Egypt business is fast-growing and is expected to witness 100% growth in the next three years, following promising numbers achieved in 2022. The opening of a full-fledged office in the country is a steadfast and long-term commitment by Software AG to unlock growth opportunities in Egypt across sectors.

Software AG works with leading strategic partners that include Prime Business Consulting and leading local system integrators such as Asset Technology, GET Group & Intercom Enterprises to implement solutions that transform organizations across various sectors to achieve national digital transformation goals. Moreover, Software AG PartnerConnect program empowers its partners to better deliver outcomes based on its products to meet evolving customer’s needs.

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