Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, recently signed a strategic partnership with Etihad Etisalat (Mobily), a leading technology media and telecom (TMT) company in Saudi Arabia, to deliver best-in-class Digital loyalty programs (DLP) for individual and business customers.
Industry sources added that the primary focus is on boosting client loyalty programs, the partnership will deploy Comviva’s GenAI-powered next-generation MobiLytix Rewards to revamp Mobily’s Neqaty loyalty program. Comviva, a Tech Mahindra company, is the global leader in customer experience and data monetization solutions.
Industry sources affirmed that Tech Mahindra will utilize its extensive expertise in digital transformation and market presence to mark the successful deployment of Mobily’s loyalty programs. It will offer a bily a gelgle platform that aids both earning and redemption points journey for its clients. This implementation is coupled with an intuitive app built on MobiLytix and web access channels, will offer a seamless clientele experience for both end users and businesses. Additionally, this partnership will also offer gamification, digital marketing technology, and advanced business analytics to execute high-impact loyalty marketing programs for Mobily’s customers.
Industry sources further affirmed that through this partnership, Tech Mahindra will offer a digital transformation capabilities that will evolve with the loyalty system requirements, seamlessly integrating with the Mobily ecosystem and third-party platforms.
Ram Ramachandran, SVP & Head – Middle East & Africa, Tech Mahindra, commented on the partnership “In the rapidly evolving telecom landscape, maintaining customer loyalty is a formidable challenge, accentuated by the industry’s intense competition and the quest for innovation. Our partnership with Mobily has the potential to set new benchmarks in loyalty management, and we look forward to the possibilities it presents. By combining our efforts, we aim to create leading loyalty programs on a global scale and pave the way for a brighter future in this rapidly changing landscape.”
Yousef A. Alsuhaibani, CIO at Mobily, stated, “As a leading digital innovator in Saudi Arabia, we are dedicated to positioning Neqaty among the top loyalty programs globally. We are thrilled with our strategic partnership with Tech Mahindra and looking forward to reshaping the landscape of rewards programs for our customers. Together, we are embarking on a journey to build an innovative Loyalty Program that places a strong emphasis on delivering an exceptional and personalized customer experience.”
Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva, stated, “Personalizing experiences is key to building consumer trust and successful loyalty programs. Our MobiLytix™ Rewards solution shall unlock the power of data science and enable the delivery of new customer experiences by seamlessly blending advanced AI, gamification, and data-driven insights. We have always been at the forefront of creating cutting-edge loyalty solutions, and this partnership further solidifies our dedication to pushing the boundaries of what’s possible.”
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