BASF Agricultural Solutions has announced the launch of its new product, Efficon, introducing a new-generation insecticide designed to effectively control key sucking pests in high-value crops.
Powered by the novel active ingredient Axalion Active, Efficon is a highly reliable and effective solution that marks the beginning of a New Era in sustainable pest control. It offers Egyptian farmers a unique mode of action (MoA), providing long-lasting protection against harmful piercing and sucking pests across a wide range of crops.
Farmers across Egypt are facing increasing challenges in managing pests while maintaining crop performance. Climate change, evolving pest dynamics, and the repeated use of existing insecticide classes have led to growing resistance concerns, putting yield, crop quality, and profitability at risk.
With these pressures mounting, growers are actively seeking new modes of action that deliver reliable and long-lasting control. Efficon addresses this need by providing an innovative solution that helps manage resistance while ensuring consistent performance in the field.
Designed for vegetable and potato growers, Efficon targets piercing-sucking insects such as whiteflies and aphids. It rapidly stops insect feeding, helping reduce virus transmission and protect crop quality. With its unique mode of action (IRAC Group 36), Efficon provides a valuable new tool to support long-term resistance management strategies.
Fully compatible with IPM programs, Efficon enables farmers to achieve high efficacy and long-lasting protection while maintaining high crop selectivity, supporting more sustainable and responsible agricultural practices.
“Efficon represents a significant addition to our portfolio of innovative agricultural solutions and reflects our commitment to bringing the latest global technologies to Egypt and the region. Developed through strong investment in R&D, it addresses the evolving needs of the agricultural sector and the challenges faced by farmers. This launch also demonstrates our confidence in the Egyptian market and its strategic role in driving regional agricultural growth. With Efficon, we aim to support growers of high-value crops with effective solutions that protect yields, enhance crop quality, and strengthen competitiveness in export markets.” stated Youssef Babouih, Regional Director of BASF in Egypt and the Middle East.
“The launch of Efficon reflects our commitment to delivering sustainable agricultural solutions across markets. At BASF, we believe innovation is a key driver for the future of agriculture.That is why we invest approximately €2.1 billion annually in research and development worldwide, with nearly €1 billion dedicated to agricultural solutions. Through these investments and our global research network, we develop and transfer advanced technologies that enable farmers to improve sustainable productivity around the world.” added Dr. Murat Ayaz, Vice President of Agricultural Solutions for Southern Europe, Middle East, and Africa.
With the introduction of Efficon, BASF reinforces its commitment to supporting farmers in Egypt with innovative solutions that combine performance, reliability, and sustainability – setting new standards in crop protection for today and the future.
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