In a strategic move to accelerate digital transformation in the financial sector, areeba, a global payment infrastructure provider, has partnered with Codebase Technologies, a UAE-born digital banking solutions provider. This collaboration aims to deliver turnkey Banking-as-a-Service (BaaS) solutions that empower banks and fintechs to rapidly deploy modern, user-centric financial products and services across the region.
Combining Codebase Technologiesโ robust, cloud-native SaaS platform with areebaโs advanced payments platform, the partnership enables financial institutions to launch end to end digital bank propositions and card issuance in a scalable, fast, and cost-effective manner. The integrated solution reduces time to market while supporting financial inclusion and accelerating innovation in digital finance.
Maher Mikati, CEO of areeba, commented: โConsumer expectations for digital financial services continue to evolve, and areeba remains committed to meeting those demands with scalable, innovative solutions. By partnering with Codebase, weโre combining strengths to expand digital access and create more agile, impactful offerings for banks and fintechs across the region.โ
The growth of Banking-as-a-Service (BaaS) in the Middle East has been accelerated by rapid digital transformation, a predominantly young population, and a surge in fintech adoption. With nearly 60% of the regionโs population under the age of 25, the market is primed with a tech-native consumer base. This has fueled an exponential rise in fintech ventures across the region, as governments and financial institutions increasingly turn to digital solutions to meet evolving customer expectationsโfurther amplifying the demand for scalable BaaS.
Tamer Mauge, Managing Director – MENA of Codebase Technologies added: โWe pride ourselves on being more than just a technology provider, we are advisors and partners, with deep-rooted expertise in the Middle Eastโs banking and fintech landscape. Our Digibancโข platform was built to deliver the flexibility, scalability, and speed that todayโs digital financial institutions demand. Weโre excited to partner with areeba, to help accelerate digital banking innovation across the region.โ
This partnership marks a key milestone in transforming how financial institutions launch and scale digital services, making advanced digital banking capabilities more accessible and more cost-effective across the Middle East and beyond.
